Data protection

Data protection declaration
We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of Gartenmetall®. The use of the website of Gartenmetall® is possible without any indication of personal data. However, if a data subject wants to use special services of our enterprise via our website, processing of personal data could become necessary. If processing of personal data is necessary and if there is no legal basis for such processing, we will generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the country-specific data protection regulations applicable to the Gartenmetall® . By means of this data protection declaration, our enterprise would like to inform the public about the nature, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed of their rights by means of this data protection declaration. Gartenmetall®, as the controller, has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed via this website. Nevertheless, Internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of the Gartenmetall® is based on the terms used by the European Directive and Ordinance when issuing the Data Protection Regulation (DS-GVO). Our data protection declaration should be easy to read and understandable for the public as well as for our customers and business partners. To ensure this, we would like to explain in advance the terms used.

We use the following terms, among others, in this data protection declaration:

(a) personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, a number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject
Data subject means any identified or identifiable natural person whose personal data are processed by the controller .

c) Processing
Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e) Profiling
Profiling is any form of automated processing of personal data which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location of that natural person.

f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information , provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller
Controller or controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

h) Processor
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller .

i) Recipient
Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not it is a third party. However, public authorities that may receive personal data in the context of a specific investigation task under Union or Member State law shall not be considered as recipients.

j) Third party
Third party means any natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorised to process the personal data .

k) Consent
Consent is any freely given indication of the wishes of the data subject for the specific case in an informed and unambiguous manner, in the form of a statement or any other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of the personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Thumm Technologie GmbH
represented by Dr.-Ing. Claus Thumm
In der Au 14
72622 Nürtingen, Baden-Württemberg, Germany
Tel.: +49 (0) 70 22 / 92 76 -0
E-mail: info@gartenmetall.de
Website: https://www.gartenmetall.de/

3. Name and address of the data protection officer
The data protection officer of the controller is:

Patrick Winkler
eDS-TEAM GbR
Albstraße 23
72474 Winterlingen
Tel. +49 (0) 75 77 / 64 87 312
E-mail: info@eds-team.de

Any data subject may at any time contact our data protection officer directly with any questions or suggestions regarding data protection.

4. Cookies
The Gartenmetall® website uses cookies. Cookies are text files which are stored on a computer system via an Internet browser. Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other internet browsers that contain other cookies. . A specific Internet browser can be recognised and identified by means of the unique cookie ID . Through the use of cookies, Gartenmetall® can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimised in the interests of the user. As already mentioned, cookies enable us to recognise users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie. The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs . This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it may not be possible to use all the functions of our website to their full extent.

5. Collection of general data and information
The website of Gartenmetall® collects a series of general data and information every time a data subject or automated system calls up the website. This general data and information is stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accessed our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which uses to avert danger in the event of attacks on our information technology systems. When using these general data and information, Gartenmetall® does not draw any conclusions about the data subject. Rather, this information is needed in order to (1) deliver the contents of our website correctly, (2) optimise the contents of our website as well as the advertising for these, (3) ensure the long-term operability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Gartenmetall® on the one hand statistically and on the other hand with the aim of increasing the data protection and data security of our enterprise, and ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.

6. Subscription to our newsletter
On the website of Gartenmetall®, users are given the opportunity to subscribe to our enterprise's newsletter . The personal data transmitted to the controller when ordering the newsletter are specified in the input mask used for this purpose. Gartenmetall® informs its customers and business partners at regular intervals by means of a newsletter of , about enterprise offers. The newsletter of our enterprise can basically only be received by the data subject, if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing.
For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the newsletter mailing for the first time using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the person concerned has authorised receipt of the newsletter. When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves as a legal safeguard for the controller. The personal data collected in the context of a registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or in the event of a change in the technical circumstances. No personal data collected as part of the newsletter service is passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, also offers the possibility of unsubscribing from the newsletter dispatch directly on the website of the controller of
at any time or to inform the controller of in another way.

7. Newsletter tracking
The newsletters of Gartenmetall® contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Gartenmetall® may see if and when an e-mail was opened by a data subject, and which links contained in the e-mail were called up by the data subject. Such personal data collected via the tracking pixel contained in the newsletters are stored and analysed by the controller in order to optimise the newsletter mailing and to better match the content of future newsletters with the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent submitted in this regard via the double opt-in procedure . After a revocation, this personal data will be deleted by the controller. Gartenmetall® automatically regards a unsubscribe from the receipt of the newsletter as a revocation.

8. Contact possibility via the website
Due to legal regulations, the website of Gartenmetall® contains data that enable a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. No disclosure of this personal data to third parties will take place.

9. Subscription to comments in the blog on the website
The comments made in the blog of Gartenmetall® may in principle be subscribed to by third parties . In particular, it is possible for a commentator to subscribe to the comments following his comment on a specific blog post. If a data subject opts for the option to subscribe to comments, the controller sends an automatic confirmation e-mail in order to check in a double opt-in procedure whether the owner of the specified e-mail address has really opted for this option. The option to subscribe to comments can be terminated at any time.

10. Routine erasure and blocking of
personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject. If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data shall be routinely blocked or deleted in accordance with the statutory provisions.

11. Rights of the data subject
a) Right of confirmation
Every data subject has the right granted by the European Directive and Regulation to obtain confirmation from the controller as to whether personal data relating to him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.

b) Right of access
Any data subject concerned by the processing of personal data has the right, granted by the European Directive and Regulationgiver, to obtain at any time from the controller, free of charge, information about the personal data stored concerning him or her and a copy of that information. Furthermore, the European Directive and Regulationgiver has granted the data subject the right to obtain information about the following:

the purposes of the processing
the categories of personal data processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular to recipients in third countries or to international organisations
if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
the existence of a right to rectify or erase the personal data concerning him or her, or to have processing restricted by the controller, or a right to object to such processing
the existence of a right of appeal to a supervisory authority
if the personal data are not collected from the data subject : Any available information on the origin of the data
the existence of automated decision-making, including profiling pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

Furthermore, the data subject shall have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation has been transferred. If this is the case, the data subject also has the right to be informed about right to obtain information on the appropriate safeguards in connection with the transfer In connection with the transfer.If a data subject wishes to exercise this right of information, he or she may at any time the data subject may at any time contact a member of staff of the controller at any time.

c) Right of rectification
Any person affected by the processing of personal data has the right of rectification By the European Directive and the Regulation, the right to obtain the immediate Rectification of inaccurate personal data concerning him or her. Furthermore, the data subject shall have the right, having regard to the purposes of the processing, to request that purposes of the processing, to have incomplete personal data completed, including by means of a supplementary declaration also by means of a supplementary declaration. If a data subject wishes to make use of this right of rectification, he or she can the data subject may at any time contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right to be erased By the European Directive and the Regulation to obtain from the controller the erasure Controller to erase personal data concerning him or her without undue erased without undue delay, provided that one of the following reasons applies and insofar as the Processing is not necessary:

The personal data were collected or otherwise processed for purposes for which they are no longer necessary The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws his or her consent on which the processing is based processing was based on pursuant to Art. 6 (1) (a) DS-GVO or Art. 9 (2) (a) DS-GVO and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there is no other Processing and there are no overriding legitimate grounds for the processing, or the data Processing, or the data subject objects to the processing pursuant to Article 21(2) DS-GVO Objection to the processing.
The personal data have been processed unlawfully.
The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the Data Protection Act Obligation under Union or Member State law to which the controller is subject to which the controller is subject.
Dhe personal data have been processed in relation to services offered by the Information society services pursuant to Art. 8(1) DS-GVO.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of Erasure of personal data stored by Gartenmetall®, stored by Gartenmetall®, he or she may, at any time, contact any employee of the controller Responsible for the processing. The employee of Gartenmetall® will arrange for the deletion request to be complied with immediately. If the personal data of Gartenmetall® has been made public and if our company is responsible for the processing responsible pursuant to Art. 17 Para. 1 of the German Data Protection Act (DS-GVO) for the erasure of the data, Gartenmetall® shall take the necessary steps, taking into account the of the available technology and the implementation costs, Gartenmetall Measures, including technical measures, to prevent others involved in data processing from Responsible for data processing, which process the published personal data, data controller, to request the deletion of all personal data concerning the data subject Data controller to erase all links to his or her personal data or copies or personal data or copies or replications of such personal data, unless the personal data, unless the processing is necessary. The employee of Gartenmetall® will arrange the necessary in individual cases.

e) Right to restrict processing
Any person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the restriction of processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject for a period of data is contested for a period enabling the controller to verify the accuracy of the personal data To verify the accuracy of the personal data.
The processing is unlawful, the data subject objects to the erasure of the data and instead requests the restriction of the use of the personal data Use of the personal data.
The controller no longer needs the personal data for the purposes of the The purposes of the processing, but the data subject needs them for the Assert, exercise or defend legal claims.
The data subject has objected to the processing pursuant to Art. 21 para. 1 DS-GVO and it is not yet clear whether the legitimate grounds of the controller outweigh those of the data subject Of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by Gartenmetall® , he or she may, at any time, contact any employee of the controller. The employee of Gartenmetall® will arrange the restriction of the processing.

f) Right to data portability
Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain the personal data concerning him or her, which has been provided by the data subject to a controller in a structured, commonly used and machine-readable format . He or she also has the right to transmit this data to another controller without hindrance by the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO or on a contract pursuant to Art. 6(1)(b) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to obtain that the personal data be directly transferred from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other persons. In order to assert the right to data portability, the data subject may at any time contact any employee of Gartenmetall®.

g) Right to object
Any person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, to object at any time, on grounds pertaining to his or her particular situation, to processing of personal data concerning him or her which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions. Gartenmetall® shall no longer process the personal data in the event of the objection , unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject , or the processing serves the purpose of asserting, exercising or defending legal claims. If Gartenmetall® processes personal data for the purpose of direct marketing , the data subject shall have the right to object at any time to processing of personal data processed for such marketing. This also applies to the profiling, insofar as it is related to such direct marketing.
If the data subject objects to Gartenmetall® to the processing for purposes of direct marketing, Gartenmetall® will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her, carried out by Gartenmetall® for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR. 89 (1) of the German Data Protection Act (DS-GVO), unless such processing is necessary for the performance of a task carried out in the public interest. In order to exercise the right to object, the data subject may directly contact any employee of Gartenmetall® or another employee. The
data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise his/her right to object by means of automated procedures using technical specifications.

(h) Automated decisions on a case-by-case basis including profiling
Every data subject concerned by the processing of personal data shall have the right, granted by the European Parliament and the Council, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and that such law contains adequate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject , or (3) is made with the explicit consent of the data subject . If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is made with the data subject's explicit consent, Gartenmetall® shall implement suitable measures, in order to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which include, at least, the right to obtain the intervention of a data subject on the part of the controller, to express his or her point of view and to contest the decision. If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw consent under data protection law

Any person affected by the processing of personal data has the right, granted by the European Directive and Regulation Maker, to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise his/her right to withdraw consent, he/she may do so at any time by contacting an employee of the controller .

12. Data protection provisions on the use and Use of Facebook

The controller has integrated components of the company Facebook on this website Facebook integrated on this website. Facebook is a social network. A social network is a social meeting place operated on the Internet, an onlineCommunity that generally enables users to communicate with each other and interact in virtual and interact in virtual space. A social network can serve as a platform for the Exchange of opinions and experiences or enables the internet community to Community to provide personal or company-related information information. Facebook allows users of the social network to, among other things create private profiles, upload photos and network via friend requests Friend requests. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller of personal data is, if a data subject is located data subject lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour Canal Square, Grand Canal Harbour, Dublin 2, Ireland. By each call of one of the individual pages of this Internet site, which is operated by the Controller and on which a Facebook component (Facebook plug-in) has been integrated (Facebook plug-in) has been integrated, the Internet browser on the data subject's information technology system of the data subject is automatically prompted by the respective facebook component to download a representation of the corresponding Facebook component from FacebookFacebook component from Facebook. A complete overview of all Facebook plugPlug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_DE can be found. Within the scope of this technical procedure, Facebook obtains knowledge of which specific sub-page of our website is visited by the user, which specific sub-page of our website is visited by the data subject. If the data subject is logged in to Facebook at the same time, Facebook recognises the data subject's website by the data subject and for the entire duration of the respective visit to our website Duration of the respective stay on our website, which specific sub-page of our website the data of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the account of the person concerned. If the data subject activates one of the Facebook buttons integrated on our Integrated Facebook buttons on our website, for example the "Like" button, or button, or if the data subject posts a comment, Facebook assigns this information to the data subject's facebook user account of the data subject and stores this personal data personal data. Facebook always receives information via the Facebook component that the data subject has visited our website, that the data subject has visited our website if the data subject, at the time of calling up our website is logged in to Facebook at the same time as calling up our website; this takes place regardless of whether the takes place regardless of whether the data subject clicks on the Facebook component or not or not. If the data subject does not want this information to be transmitted to Facebook, the data person does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of their Facebook account before accessing our website. The data policy published by Facebook, which can be found at https://dede. facebook.com/about/privacy/, provides information about the collection, Processing and use of personal data by Facebook. It also explains the settings Facebook offers to protect the privacy of the data subject privacy of the data subject. In addition, various applications are available which to suppress the transmission of data to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook Facebook.

13. Data protection provisions on the use and use of Google Analytics (with anonymisation function)
The controller has integrated the component Google Analytics (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behaviour of visitors to websites. A web analysis service collects, at , other data about the website from which a data subject has accessed a website (so-called referrer), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is mainly used to optimise a website and for cost-benefit analysis of internet advertising. The operator of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The controller uses the add-on "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the internet connection of the data subject is shortened and anonymised by Google if the access to our internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area . The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained at , among other things, to evaluate the use of our website, to compile online reports for us, , which show the activities on our website, and to provide with other services related to the use of our website . Google Analytics sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. By each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. Within the scope of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enables commission settlements to . By means of the cookie, personal information, for example the access time, the place from which an access originated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in
the United States of America. Google may pass on this personal data collected via the technical procedure to third parties. The data subject can prevent the setting of cookies by our website, as already described above , at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics and related to the use of this website as well as the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on at the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on will be regarded by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date , the data subject must install the browser add-on again in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within his or her sphere of influence, it will be possible to reinstall or reactivate the browser add-on. Further information and the applicable Google data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at under this link https://www.google.com/intl/de_de/analytics/.

14. Data protection provisions on the use and
use of Google+
The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community, which generally enables users to communicate with each other and interact in the virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network to, among other things, create private profiles, upload photos and network via friend requests. The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Each time one of the individual pages of this website operated by the controller is called up and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. In the context of this technical procedure, Google receives knowledge of which specific
subpage of our website is visited by the data subject. More detailed information on Google+ can be found at https://developers.google.com/+/. If the data subject is logged in to Google+ at the same time, Google recognises which specific sub-page of our website the data subject is visiting with each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject. If the data subject activates one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the person concerned and makes it publicly available in accordance with the terms accepted by the person concerned in this regard. A Google+1 recommendation made by the data subject on this website will subsequently be stored together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored therein in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on web pages or in connection with advertisements and processed. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising the various Google services. Google always receives information via the Google+ button that the data subject has visited our website if the data subject is simultaneously logged into Google+ at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Google+ button or not. If the data subject does not want personal data to be transmitted to Google+, he or she can prevent such transmission by logging out of his or her Google+ account before accessing our website . Further information and the applicable data protection provisions of Google can be found at under https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

15. Data protection provisions on the use and
use of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-relevant internet pages by means of an automatic algorithm and in compliance with the previously defined keywords. The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and third-party advertising on our website. If a data subject accesses our website via a Google advertisement, a conversion cookie will be stored by Google on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart from an online shop system, have been called up on our website. The conversion cookie enables both us and Google to track whether a person who has accessed our website via an AdWords ad has generated a sale, i.e. made or cancelled a purchase. The data and information collected through the use of the conversion cookie will be used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other advertising customers of Google AdWords receive information from Google by means of which the person concerned could be identified. By means of the conversion cookie, personal information, for example the Internet pages visited by the person concerned, is stored. Each time of our Internet pages is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the
United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties . The data subject can prevent the setting of cookies by our website, as already described above , at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from any of the internet browsers used by him or her and make the desired settings there . Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

16. Google Web Fonts
This site uses so-called web fonts, which are provided by Google , for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must establish a connection to the servers of Google. This enables Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. If your browser does not support web fonts, a standard font from your computer will be used. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

17. Google Maps
This site uses the mapping service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and saved there. The provider of this site has no influence on this data transmission. Google Maps is used in the interest of an appealing presentation of our online offers and in order to make it easy to find the places we indicate on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) f DSGVO. You can find more information on the handling of user data inGoogle'sprivacy policy : https://www.google.de/intl/de/policies/privacy/.

18. Data protection provisions on the use and
use of Instagram
The controller has integrated components of the service Instagram on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to disseminate such data in other social networks. The company operating the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. Each time one of the individual pages of this website operated by the person responsible for processing is called up and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Instagram component to download a representation of the corresponding component from Instagram. Within the scope of this technical procedure , Instagram receives knowledge of which specific sub-page of our website is visited by the data subject. Provided that the data subject is logged in to Instagram at the same time, Instagram recognises which specific sub-page the data subject is visiting with each call-up to our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned to the respective Instagram account of the data subject by Instagram. If the data subject activates one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram. Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject
is simultaneously logged into Instagram at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If such transmission of this information to Instagram is not desired by the data subject, he or she can prevent the transmission by logging out of his or her Instagram account before calling up our website.Further information and the applicable data protection provisions of Instagram can befound at and https://www.instagram.com/about/legal/privacy/.

19. Data protection provisions on the use and
use of LinkedIn
The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible. With each individual call-up of our website, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. Within the scope of this technical procedure, LinkedIn obtains knowledge of which specific sub-page of our website is visited by the data subject. If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises which specific sub-page of our website the data subject is visiting with each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data. LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is simultaneously logged into LinkedIn at the time of calling up our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website. LinkedIn offers the possibility to unsubscribe from email messages, SMS messages and targeted ads as well as to manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies . Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy . LinkedIn's applicable privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

20. Data protection provisions on the use and
use of Pinterest
The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community, which generally enables users to communicate with each other and interact in the virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Pinterest enables users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared by other users (so-called repinning) or commented on.
The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. Each time one of the individual pages of this website operated by the controller is called up, and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information on Pinterest is available at https://pinterest.com/. Within the scope of this technical procedure, Pinterest receives knowledge of which specific sub-page of our website is visited by the person concerned. If the person concerned is logged into Pinterest at the same time, Pinterest recognises which specific sub-page of our website the person concerned is visiting with each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data. Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is simultaneously logged into Pinterest at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, he or she can prevent the transmission by logging out of his or her Pinterest account at before accessing our website. The privacy policy published by Pinterest, which can be accessed at https://about.pinterest.com/privacy-policy, provides information on the collection, processing and use of personal data by Pinterest.

21. Privacy policy on the use and use of YouTube
The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge at and other users to view, rate and comment on these clips, also free of charge at . YouTube allows the publication of all types of videos, which is why complete film and television programmes, as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website operated by the controller is called up, and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive information about which specific subpage of our website is visited by the data subject. If the data subject is logged in to YouTube at the same time, YouTube recognises which specific subpage of our website the data subject is visiting by
calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.
YouTube and Google always receive information via the YouTube component that the person concerned has visited our website if the person concerned is logged in to YouTube at the same time as calling up our website; this takes place regardless of whether the person concerned clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website. The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

22. Legal basis of processing
Art. 6 I lit. a DS-GVO serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods
or the provision of any other service or consideration, the processing is based on Article 6 I lit. b DS-GVO. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and
as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party . Then the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our
company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 DS-GVO).

23. Legitimate interests in the processing pursued by the controller or a third party
If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

24. Duration for which the personal data are stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data will be routinely deleted, provided that they are no longer required for the fulfilment or initiation of the contract .

25. Legal or contractual provisions on the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing
We inform you that the provision of personal data is in part required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. details of the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would have the consequence that the contract with the data subject could not be concluded . Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.

26. Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.